Consumer behaviour during the pandemic has shifted – yes – but other factors often go into purchase decisions, whether the pandemic played a hand in their need or not.
In Episode 25 of SoMR, we are talking about consumer research through a pandemic lens.
We talk with Jeremy King, CEO at Attest. Jeremy gives us a look into the world of consumer research through his experience as CEO of a consumer research survey platform. Jeremy gives us an in-depth look at how businesses are using consumer research during the pandemic, what types of businesses have successfully used consumer research to adapt their service offering. Jeremy and Sharday discuss consumer profiling, creative testing, and how SAAS technology is leading the pandemic digital transformation.
“I think we’ve seen a number of clients being bolder and looking for bolder moves.” – Jeremy King, CEO @ Attest
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You will find the transcription to the podcast episode on page 2.