Stories of Market Research

The Stories of Market Research (SoMR): the Insightrix Podcast
Join us for monthly discussions with industry trendsetters and leaders worldwide as we explore the current events that impact the market research industry and its clients. Listen as we deep dive into the insights and innovation that drive us, while sharing engaging stories about passionate people and their work.

Latest episode

Episode 37: Partnership and Collaboration as a New Form of Competition + the Buzz Around Effective Employer Branding Strategies

Season 4

Episode 37: Partnership and Collaboration as a New Form of Competition + the Buzz Around Effective Employer Branding Strategies

by Sharday TorgersonJune 5, 2023

In this episode of Stories of Market Research: The Insightrix Podcast, host Sharday Torgerson sits down with Shonna Caldwell, Chief Revenue Officer of Insightrix, and Larry Anderson, Chief Relationship Officer of Chess Club Agency, to explore the...

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Season 4

Episode 36: User Experience & The Human Connection: How Empathy Can Lead to Greater Insights

by Sharday TorgersonApril 18, 2023

In this episode of Stories of Market Research: the Insightrix Podcast, host Sharday Torgerson engages in an insightful conversation with a spirited and intuitive strategist and qualitative UX researcher with Savanta. Sharday and Nikki delve into the...

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Season 4

Episode 35: Planning for Project Success: The Importance of Project Management and Hospitality in MRX

by Sharday TorgersonJanuary 5, 2023

Natalie dives into the service side of market research, including project management and essential core skills and challenges project managers face in the industry.

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Season 4

Episode 34: The Significance of Data Quality in Market Research

by Sharday TorgersonOctober 18, 2022

In our first episode back, Sharday connects with Leib Litman (Co-Founder and Chief Research Officer) and Cheskie Rosenzweig (Senior Researcher and Senior Product Scientist) of CloudResearch to chat about the state of data quality in market research...

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Season 3

Episode 33: Interview with Dr. Jill Bishop, Founder & CEO of Multilingual Connections

by Sharday TorgersonJuly 26, 2022

In episode 33, Sharday and Jill discuss her unique journey into market research – from a student at UCLA to landing a “perfect position” that led to a business that supports market research professionals worldwide. Later in the episode, Sharday and...

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Season 3

Episode 32: Data For Good Regina Chapter – Interview With Kevin Hayes & Scott Wells

by Sharday TorgersonJune 28, 2022

In Episode 32, Sharday connects with Kevin Hayes and Scott Wells - two co-leads at the Regina, Saskatchewan Chapter for Data For Good. Data For Good is a collective of do-gooders who want to use their powers for Good and not Evil (think the...

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Season 3

Episode 31: Narrative Research With Leigh Caldwell

by Sharday TorgersonMay 30, 2022

In this episode, Sharday and Leigh dive into the nuance of storytelling in market research and how insights professionals are applying behavioural science techniques to bring their client's narratives to life.

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Season 3

Episode 30: Global Research and Eliminating Bias With Anne Brown

by Sharday TorgersonMay 3, 2022

In Episode 30 of the Stories of Market Research: The Insightrix Podcast, Sharday connects with Anne Brown, the CEO and principal of Gazelle Global Research Services, an established leader and innovator in managing research logistics on a global...

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Season 3

Episode 29 [FULL]: Workplace and Ethnography Research

by Sharday TorgersonApril 22, 2022

You asked, and we listened! We decided to drop all three parts of episode 29 into one easy-to-listen episode! People. Work. is. Changing! Nine-to-five schedules are less relevant, co-location offices are more common, and hybrid working with flexible...

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Season 3

Episode 29 Part 3: The Holistic Approach to Employee Engagement

by Sharday TorgersonApril 12, 2022

In our final part of episode 29, Karen and Evan offer their final thoughts on how organizations can continue to apply holistic strategies to help support their employee engagement programs. Karen, an author and expert on workplace culture, sets the...

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