IIEX (Insight Innovation Exchange) North America 2020, is an annual international market research conference organized by GreenBook. Every year, members of the insights community, business and start-ups and professionals in industries that intersect...
In Episode 20 of Stories of Market Research, we’re examining some of the research Insightrix has been working on around COVID-19, and we describe the process and planning that went into it. First, we speak with Research Director, Lang McGilp...
Sometimes referred to as UX testing, usability testing is an essential part of the digital development process. By testing websites or apps, organizations can be assured their product will behave as it was intended with its target user group, but...
As a result of COVID-19, the last few months have been a large adjustment for the employees of businesses all over the world. They’ve had to learn new systems and new ways of staying operational in what is a completely unprecedented business...
Niche panels are more specific than general market research panels. Sometimes, brands require information stemming from specific populations – like an age range, occupation or lifestyle – to ensure they get information from only that population...
This episode of Stories of Market Research is different than the episodes we’ve produced in the past. Episode 16 – Market Research & COVID-19 focuses more on our company, Insightrix Research, to tell our own story of how we’re adapting our...
Stories of Market Research is back and we’re talking about market research associations. In Episode 15 of Stories of Market Research: The Insightrix Podcast, we’re looking at that role with episode guest, Joaquim Bretcha, International Director...
Stories of Market Research: The Insightrix Podcast is back again with a brand-new episode for a brand-new year. In Episode 14 of the Insightrix Podcast series, we’re talking about market research and data visualization.Data visualization and data...
This episode is all about market research and marketing in China and features episode guest Andrew Kuiler, who joins the conversation by telephone from Shanghai.Andrew Kuiler is the CEO and founder of The Silk Initiative (TSI), a brand...
In our latest podcast episode, Market Research & Prototype Testing, our host is joined by our Research Director, Lang McGilp, as co-host to speak with episode guest, Ben Jacobson. Ben is a partner at Conifer Research, a design research...