Welcome to the Insightrix Recap of IIeX NA 2019! The 2019 Insights Innovation Exchange North America (IIeX NA) conference was in Austin, Texas in April and members of the Insightrix Communities team were in attendance – and...
Considering that Insightrix is an agile and independent market research company, always looking to explore and benchmark new and developing industries, we wanted to learn more about cannabis in Canada and explore the business sector further.
Stories of Market Research: The Insightrix Podcast is back with a brand new episode for a brand new season. Season 2 opens with Episode 9: Market Research, Digital Marketing & Small Business, in which we are joined by social impact...
Welcome back! We’ve been away for a while, planning and producing a brand new second season of Stories of Market Research: The Insightrix Podcast for 2019. Since it’s been a while, we thought we would produce a short schedule update to let you know...
The seventh episode of Stories of Market Research is your very own ad testing podcast episode! We delve into advertising research practice and describe some of the reasons why organizations test their ads, recent changes to the media landscape and...
We’re joined by Megan McDowell, an Insightrix Communities Account Manager and all-around expert on online communities. She lays out what they are and how they are used, and speaks to an Insightrix Communities project, Young Futures, to illustrate...
In this fifth episode of Stories of Market Research, we sit down with a panel of young research professionals who are a part of the Insightrix team to listen to their perspectives and points of view on what it’s like to be a young research...
In this episode, learn more about how market research can help validate marketing initiatives, help justify those marketing budgets all marketers struggle with and how to make sense out of data, all while trying to live in the “land of the unicorns”...
In our third episode, Market Research and the Customer Experience, we are joined by Insightrix Senior Researcher, Jhumur Choudhury, as the co-host for the episode. She offers her experience and viewpoints for a chat about market research...
In this episode, we discuss how market research and the skills and methodologies employed in the field can be used for good with volunteers from Data for Good, a Canadian organization that gives back by volunteering their data science skills to non...