This episode of Stories of Market Research is different than the episodes we’ve produced in the past. Episode 16 – Market Research & COVID-19 focuses more on our company, Insightrix Research, to tell our own story of how we’re adapting our...
Stories of Market Research: The Insightrix Podcast is back again with a brand-new episode for a brand-new year. In Episode 14 of the Insightrix Podcast series, we’re talking about market research and data visualization.Data visualization and data...
This episode is all about market research and marketing in China and features episode guest Andrew Kuiler, who joins the conversation by telephone from Shanghai.Andrew Kuiler is the CEO and founder of The Silk Initiative (TSI), a brand...
Considering that Insightrix is an agile and independent market research company, always looking to explore and benchmark new and developing industries, we wanted to learn more about cannabis in Canada and explore the business sector further.
The seventh episode of Stories of Market Research is your very own ad testing podcast episode! We delve into advertising research practice and describe some of the reasons why organizations test their ads, recent changes to the media landscape and...
In this fifth episode of Stories of Market Research, we sit down with a panel of young research professionals who are a part of the Insightrix team to listen to their perspectives and points of view on what it’s like to be a young research...
In this episode, learn more about how market research can help validate marketing initiatives, help justify those marketing budgets all marketers struggle with and how to make sense out of data, all while trying to live in the “land of the unicorns”...
In our third episode, Market Research and the Customer Experience, we are joined by Insightrix Senior Researcher, Jhumur Choudhury, as the co-host for the episode. She offers her experience and viewpoints for a chat about market research...
In our inaugural episode of the podcast, we speak with Ellen Eastwood, an independent research and insights consultant, instructor with the Marketing Research and Intelligence Association (MRIA) and research storyteller. During the podcast, we chat...