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Home » Episode 10: Cannabis Legalization – Branding, Marketing and More

Episode 10: Cannabis Legalization – Branding, Marketing and More

In the tenth episode of Stories of Market Research: The Insightrix Podcast, we’re exploring the cannabis retail sector.

Since cannabis legalization in Canada, we’ve seen a multi-billion-dollar economy spring up virtually overnight around cannabis – something that doesn’t happen all too often. Actually, you could say it’s a once in a lifetime occurrence.

For this episode, we’re looking into the retail cannabis industry with part-owner of Saskatoon’s newest licensed cannabis store, Cannabis YXE, and managing partner at Derek Murray Consulting and Associates, Aaron Murray.

Aaron shares some of his experiences of starting a new retail business in this new industry and discusses his plans for marketing and branding. He also offers some of his thoughts about what the future holds for the sector and explains some of the research he did before and after opening his retail cannabis business.

“In terms of the upside, it’s just fascinating to be part of an industry that materialized – a multi-billion-dollar industry that materialized overnight on October 17.”

– Aaron Murray, Derek Murray Consulting and Associates

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