In our third episode, Market Research and the Customer Experience, we are joined by Insightrix Senior Researcher, Jhumur Choudhury, as the co-host for the episode. She offers her experience and viewpoints for a chat about market research customer experience programs with our guest for the episode, John Morton, a voice of market consultant and expert in the field of customer experience management.
John’s perspective on customer experience and Jhumur’s experience provides a great resource for those looking to learn more about emerging technologies, best practices and why customer experience programs are so critical to businesses of all kinds.
“People talk a lot about journey mapping and I think that’s really an effective process that often involves qualitative research and ethnographic work.”– Jhumur Choudhury
Want to learn more?
For more information on customer experience and how it may benefit you, download this whitepaper about Insightrix CX programs. It will help to fill in any blanks that may have been missed in our discussion of the topic at hand.