On a product shelf, everything is competing for your attention and ultimately your loyalty as a consumer. But the shop reality of it is that decisions are made by shoppers in mere moments and THAT is what shopper insight researchers are looking to...
On this special year-end episode of Stories of Market Research, Sharday is joined by Shonna Caldwell, our CRO at Insightrix Research. Together, they wrap up the new year in their festive reds, discussing some year-end updates.In episode 27, Sharday...
There is a significant amount of buzz around the idea of providing your customer with a great experience – one that is better than your competitors.You’ll be met with recommendations on how to delight customers, no matter the cost. But customers...
Consumer behaviour during the pandemic has shifted – yes – but other factors often go into purchase decisions, whether the pandemic played a hand in their need or not. In Episode 25 of SoMR, we are talking about consumer research through...
Passive data collection, or passive metering, is a market research technique that allows data collection without the participants’ direct involvement being studied. With their full knowledge and consent, of course, passive metering can record the...
Market research isn’t just necessary for for-profit enterprises – advocacy organizations like non-profits, not-for-profits, charities and NGOs can all benefit from taking part in market research. In Episode 23 of Stories of Market Research: The...
The act of voting is a large part of many elements of our society. That is why voting should be inclusive and accessible. In many cases, it should be made available to as many members of a group or constituency as possible – especially in...
IIEX (Insight Innovation Exchange) North America 2020, is an annual international market research conference organized by GreenBook. Every year, members of the insights community, business and start-ups and professionals in industries that intersect...
In Episode 20 of Stories of Market Research, we’re examining some of the research Insightrix has been working on around COVID-19, and we describe the process and planning that went into it. First, we speak with Research Director, Lang McGilp...
Sometimes referred to as UX testing, usability testing is an essential part of the digital development process. By testing websites or apps, organizations can be assured their product will behave as it was intended with its target user group, but...