There is a significant amount of buzz around the idea of providing your customer with a great experience – one that is better than your competitors.You’ll be met with recommendations on how to delight customers, no matter the cost. But customers...
Consumer behaviour during the pandemic has shifted – yes – but other factors often go into purchase decisions, whether the pandemic played a hand in their need or not. In Episode 25 of SoMR, we are talking about consumer research through...
Passive data collection, or passive metering, is a market research technique that allows data collection without the participants’ direct involvement being studied. With their full knowledge and consent, of course, passive metering can record the...
Market research isn’t just necessary for for-profit enterprises – advocacy organizations like non-profits, not-for-profits, charities and NGOs can all benefit from taking part in market research. In Episode 23 of Stories of Market Research: The...
The act of voting is a large part of many elements of our society. That is why voting should be inclusive and accessible. In many cases, it should be made available to as many members of a group or constituency as possible – especially in...
IIEX (Insight Innovation Exchange) North America 2020, is an annual international market research conference organized by GreenBook. Every year, members of the insights community, business and start-ups and professionals in industries that intersect...
In Episode 20 of Stories of Market Research, we’re examining some of the research Insightrix has been working on around COVID-19, and we describe the process and planning that went into it. First, we speak with Research Director, Lang McGilp...
Sometimes referred to as UX testing, usability testing is an essential part of the digital development process. By testing websites or apps, organizations can be assured their product will behave as it was intended with its target user group, but...
As a result of COVID-19, the last few months have been a large adjustment for the employees of businesses all over the world. They’ve had to learn new systems and new ways of staying operational in what is a completely unprecedented business...
Niche panels are more specific than general market research panels. Sometimes, brands require information stemming from specific populations – like an age range, occupation or lifestyle – to ensure they get information from only that population...