The seventh episode of Stories of Market Research is your very own ad testing podcast episode! We delve into advertising research practice and describe some of the reasons why organizations test their ads, recent changes to the media landscape and...
We’re joined by Megan McDowell, an Insightrix Communities Account Manager and all-around expert on online communities. She lays out what they are and how they are used, and speaks to an Insightrix Communities project, Young Futures, to illustrate...
In this fifth episode of Stories of Market Research, we sit down with a panel of young research professionals who are a part of the Insightrix team to listen to their perspectives and points of view on what it’s like to be a young research...
In this episode, learn more about how market research can help validate marketing initiatives, help justify those marketing budgets all marketers struggle with and how to make sense out of data, all while trying to live in the “land of the unicorns”...
In our third episode, Market Research and the Customer Experience, we are joined by Insightrix Senior Researcher, Jhumur Choudhury, as the co-host for the episode. She offers her experience and viewpoints for a chat about market research...
In this episode, we discuss how market research and the skills and methodologies employed in the field can be used for good with volunteers from Data for Good, a Canadian organization that gives back by volunteering their data science skills to non...
In our inaugural episode of the podcast, we speak with Ellen Eastwood, an independent research and insights consultant, instructor with the Marketing Research and Intelligence Association (MRIA) and research storyteller. During the podcast, we chat...