Stories of Market Research is back and we’re talking about market research associations.
In Episode 15 of Stories of Market Research: The Insightrix Podcast, we’re looking at that role with episode guest, Joaquim Bretcha, International Director at Netquest and President of ESOMAR.
In the episode, Joaquim and Duncan discuss some ESOMAR history and how Joaquim became involved with the association, and look into the ways market research associations, and ESOMAR in particular, help both market researchers themselves and the industry as a whole.
They dive into the ways associations advocate for market research and provide guidelines in what is ultimately a self-regulating industry, and get into the ways researchers from all industries (not just market research) can receive guidance and support at any level of their career from market research organizations.
The problem is that people tend to think it’s easy to collect data, and then merge and match data to achieve this understanding, and it’s not. It’s not. It seems easy, but it’s not so easy.
But it’s through that technology – technologically, today, we can have an extreme wealth of data.– Joaquim Bretcha, International Director at Netquest, President of ESOMAR
Market research associations play an important role in the insights and research industry.
One of the ways market research associations like ESOMAR support market research is through events and conferences in which research professionals can meet, exchange ideas and learn from one another about new techniques or processes in the field.
ESOMAR will be holding its annual congress event this year in September in Toronto, Ontario. Head over to their website to learn more about it.
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